The Definition of Marketing...

We know the definition of marketing has changes time by time. But we had a newest definition as Hermawan Kartajaya said " Marketing is a strategic business dicipline that direct the process of creating, offering, and exchanging value from one initiator to its stakeholders ". So the definition from him is the marketing concept has create a general value of the company thats marketing must be a fundamental basic to make a decisions. Like Peter Drucker said " Only marketing and innovation generate revenue, others create cost ".