Kamis, 22 Januari 2009

The Domino Effect

In present people are really connected, sometimes it has a good effect but sometimes it has a bad effect. We realize the power of Blog, Vlog, FaceBook, Youtube, Online Forum, etc, can changes people habits to expressed their full expression on the net, that’s because their information and communication has no borders anymore. Maybe, all of ours plan to vacation starting from the Internet, maybe what will we buy of some product it starting from the Internet.

When they feels not comfortable from our first impression, it will make people are not interest for what you offer to them. Just make a good first impression, build super mutual relationship with your customer, ask them in the next day they purchase and treat them as your partner in business also build your sales person character in your company as a “trusted business advisor”, don’t play “hit and run”. Customer are your real sales person, why?...they can be your budget less advisor for your product to other people, if their disappointed with you, trust me your company bad news is free to blow up into the surface, they write their “anger” on the newspaper, magazine, on the blog, etc, that can make your company have a bad perception from other people. And the most important things is, confirming your customer for what you offer to them, make them (your customer) our advisor for what they expect, want, and needs from our company, make a pooling on the Internet for what will you offer to them.

We as a Marketer must find the way to getting out from the Crowd, market are getting Crowd, customer are getting Crowd, product are getting Crowd. Find your brand differentiation, make your brand character is different from others. It’s the brand character that can pull the Crowd. It’s like selling ice cream in the snowy place, selling sand in the dessert, selling fist in the ocean, etc.

So, get out from the Crowd and create a good effect from your customer to recommend your company and what you offer to other people…

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