The New Wave Marketing!...

The New Wave Marketing!...this is the new age of Marketing that use mobile, experiental, and social tools for our Marketing activity, I realize it even before I attend The MarkPlus Conference 09 at Pacific Place the Ritz Carlton-Jakarta by Mr. Hermawan Kartajaya with The New Wave Marketing for it's conference theme. But sometime we don't realize what we have done with our concept before someone talk to public about it.

I just want to share a little bit knowledge that I know about The New Wave Marketing, first the mobile tools, it's use such mobile technology like Mobile Phone, PDA, Blackberry, Pocket PC, etc. People in present are so mobile, they can read our promo, our air voucher by Mobile Phone, even the air voucher will replace the conventional print voucher. Because the internet user is increase more than 73 % for it's user than other media like TV or Radio...Second the experiental tools, our differentiation is our main tools when people doing repeat buyer or order, try to make a good first impression then maintain the mutual relationship with your customer, don't over promise under deliver...third the social tools, your customer is your real sales person!...why?...because people prefer hear some testimonial from friends for buying such product, or by the social online media with two way communication and they can expressed their expression without any shy anymore such as facebook, youtube, wikipedia, my space, blog, etc. they will buy from what their hear and leave for what they hear too. Community and membership is the effective promotion, your company will get budget less promotion, like the Motorcycle community when they get touring for the long distance trip it's like your company mobile banner that doing promo without any cost.

It's up to you to go down to earth and get low budget high impact Marketing or still use the conventional Marketing that have high budget by the TV ad, etc and the impact is still can be predicted...In present, people are really connected...